How the conversations get started
We run LinkedIn outreach from your own profile to the people who refer patients in your service area. When someone replies, the conversation is yours.
Below: who we reach, how the list gets built, what goes out and when, and what we need from you.
Who we reach
Eight partner types. Each gets its own list, its own titles, and its own messaging. A hospice liaison never sees the message written for a discharge planner.
Discharge planners
Discharge Planner · RN Case Manager · Care Transitions Coordinator · Transition of Care Nurse
They build the list of agencies a patient sees before leaving the hospital. When the list is long and the discharge is today, they lean on the agencies they know will pick up the phone.
Reaching discharge plannersCase managers & social workers
Director of Case Management · Medical Social Worker · Social Work Manager · Care Coordination Manager
Case management leaders shape which agencies their team trusts. Social workers handle the families with the hardest situations at home, and they remember who helped.
Case managers and social workersSkilled nursing & rehab
Director of Social Services · Admissions Director · Discharge Coordinator · Inpatient Rehab Case Manager
Every short-term rehab stay ends with a trip home. Social services sets up what happens next, often for several patients a week from the same building.
Skilled nursing and rehabPhysician practices
Practice Manager · Practice Administrator · Referral Coordinator · Nurse Navigator · Care Coordinator
Primary care, cardiology, orthopedics, and geriatrics see patients who are struggling at home long before a hospital stay. The practice manager or referral coordinator decides who gets the fax.
Physician practicesSenior living
Executive Director · Community Relations Director · Wellness Director · Resident Care Director
Assisted and independent living residents often need more help than the community provides. The wellness director knows which residents need it and which families are asking.
Senior living communitiesHospice & palliative
Hospice Liaison · Intake Coordinator · Palliative Care Social Worker · Director of Patient Services
Hospice teams visit, but families still need hands in the home between visits. Palliative programs see patients before hospice, when home support matters most.
Hospice and palliative carePayers & care coordination
MCO Care Coordinator · Medicare Advantage Care Manager · Waiver Case Manager · Provider Relations
Managed care plans and waiver programs assign care coordinators to members who need services at home. They need agencies in network that staff the cases they send.
Payer care coordinatorsElder law & care managers
Elder Law Attorney · Aging Life Care Manager · Geriatric Care Manager · Professional Fiduciary
Families planning for a parent's care call these advisors first. They refer for years, and they only put their name behind agencies that make them look good.
Elder law and care managers
How the list gets built
Four filters, in this order. Nobody gets a message until they've passed all four.
Service area
We start from the counties and zip codes you can staff this week, not the ones on your brochure. Every organization on the list sits inside that map.
Your line of business
Medicare home health, private pay home care, Medicaid, and hospice each have different referral partners. We build the list for what you actually sell and have capacity for.
Organization and title
Hospitals, rehab and skilled nursing, practices, senior living, hospice, payers, advisors. For each, the titles that place the call or tell the family who to call.
List review
Before a campaign launches we go through every name. Still in that role? Inside your area? A real referral role, not a recruiter or a vendor? Anyone who doesn't fit comes off.
We don't message patients or families. Every name on the list is a professional who works with patients going home.
They know your name before your first message
By the time the first message arrives, they've seen your name more than once. The message is written for their role and their patients, and it asks a question instead of pitching.
- Day 1
Profile view
We visit their profile from yours. Your name and agency show up in their notifications.
- Day 2
Post like
If they've posted recently, we like it. Now they've seen your name twice.
- Day 3
Second view
One more visit, so your face is familiar when the request comes in.
- Days 3 to 5
Request & message
The connection request goes out. When they accept, they get a first message written from their profile.
- 3 days later
Follow-up
One short, friendly note if they haven't replied. Then we stop.
Volume
A new account can't go full speed on day one. We start with about 20 new people a day and work up to 40 as your account gets used to the activity, staying inside LinkedIn's limits. Each person gets the full set of steps above, so a month adds up to roughly 900 actions: views, likes, requests, messages, and follow-ups.
Most replies come after the first message, and some after the follow-up. That's why everyone gets both.
- new people a day to start
- 20new people a day to start
- a day once up to speed
- 40a day once up to speed
- actions a month
- ~900actions a month
Our job
Start the conversation.
- Map the referral organizations and people in your service area.
- Tune your profile so partners see an agency leader they can call.
- Write the first message and follow-up for each partner type, from each person's profile.
- Run the sequence on your profile every day, within LinkedIn's limits.
- Flag every reply to you.
- Meet with you every two weeks to go over who replied and who to visit.
Your job
Build the relationship.
- Keep a LinkedIn profile that clearly says who you are and what your agency does.
- Answer replies the same day, in your own words.
- Move the conversation to a call or a visit.
- Make referring easy: one number, a fast yes or no, and a start of care you keep.
- Show up to the check-in every two weeks.
“Our job is to start the conversation. Your job is to continue it.”
What's included
- Referral partner list built by service area, organization, and title
- LinkedIn profile tune-up
- First messages written from each person's profile, by partner type
- Profile views, likes, requests, messages, and follow-ups, run daily on your profile
- A review of every list before a campaign launches
- Same-day reply alerts, plus a check-in every two weeks
$399 a month plus a $1,999 one-time setup. Month to month. No long-term contract. Pricing
Honest timing
- Weeks 1 to 2
Setup. Profile, referral map, and messages for each partner type. You approve them before launch.
- Month 1
Outreach builds from about 20 to 40 new people a day. First connections and replies.
- Months 2 to 3
Conversations. Calls, coverage questions, and visits on the calendar.
- Month 3 on
Partners start testing you with a first patient. Handle it well and they send the next one.
We don't promise referrals or admissions. What happens depends on your market, your capacity, and how fast you follow up.
See who we'd reach in your area
The audit is 30 minutes. We map the referral partners in your service area and pick the first ones to reach.