Referral outreach for home health agencies
Medicare home health starts with an order, and someone decides which agency gets it. That person works at a hospital, a physician practice, a clinic, or a skilled nursing building. We reach them on LinkedIn, from your profile.
- Medicare-certified home health agencies in 2024
- 12,234Medicare-certified home health agencies in 2024MedPAC, March 2026, Ch. 8
- of fee-for-service home health periods in 2024 were community admitted, with no hospital or facility stay first
- 75%of fee-for-service home health periods in 2024 were community admitted, with no hospital or facility stay firstMedPAC Data Book, July 2026
- of 2024 Medicare home health stays were referred by physicians or clinics
- 48%of 2024 Medicare home health stays were referred by physicians or clinics2025 Home Health Chartbook
Who to reach first
A campaign aimed only at hospital discharge planners misses most of the market. If you could only build five relationships, start here, in this order.
- Hospital discharge planners
Hospitals are still the biggest single source.
- Physician practices
Physicians and clinics referred nearly half of 2024 stays, mostly patients who never went to the hospital.
- Case managers & social workers
They handle the hard discharges and shape which agencies the department trusts.
- Skilled nursing & rehab
Every short-term rehab stay ends with a trip home.
- Payers & care coordination
Medicare Advantage care managers decide which in-network agency gets the case.
Be ready before the first reply
Outreach brings conversations. These are what partners will ask about next. We check each one on the audit.
Case managers check Care Compare. Know your star rating and timely start of care numbers before the first call.
- Know your median time from referral to a yes or no, and from accept to first visit.
- Ask every hospital in your area, in writing, to put you on its home health list.
- Know your Care Compare numbers before a case manager quotes them to you.
- Have someone who can accept a referral at 4 pm on a Friday.
Other agency types
See who refers in your area
Thirty minutes. We map your referral partners and tell you straight whether outreach fits.